Business Growth · Ozan · Fintech · 2021–2026
Ozan · COO / Chairman
₺20+ Billion Monthly TPV
Elevated Ozan to one of Turkey's top payment acquirers
By realigning cross-functional teams and optimizing operations, sales, and product
strategies simultaneously, I drove sustainable growth in both transaction volume and revenue,
strengthening Ozan's position as a dominant force in Turkish fintech.
Business problem solved: Fragmented operations and limited scalability constrained growth — streamlining processes created the infrastructure to confidently manage high-volume transactions.
Market Position · Ozan · Fintech · 2024
Ozan · COO
Issuer #22→#5 · Acquirer #12→#2
Dramatic ranking leap — top 5 issuer, top 2 acquirer in Turkey
Leveraging market analysis and data-driven decisions, expanded sales channels,
strengthened partner ecosystems, and accelerated both user growth and transaction volume.
↳ Limited market visibility and fragmented growth channels
Business Development · Ozan · Fintech · 2025
Ozan · COO
+₺500M Monthly TPV
Pazar POS partnership — taxis and street merchants unlocked
In response to regulatory shifts, structured a strategic partnership enabling rapid deployment
of payment acceptance infrastructure across an entirely untapped merchant segment.
↳ Highly competitive, conventional market with limited growth opportunities
Payments Infrastructure · Ozan · Fintech · 2022
Ozan · COO
PSP Economics Restructured
Renegotiated acquiring economics to transform payments into a profit centre
Identified and eliminated structural inefficiencies in scheme fees and PSP routing, delivering
meaningful unit economics improvement that directly impacted P&L margins.
↳ Payment costs eroding otherwise healthy margins across the business
Governance · Ozan · Fintech · 2023
Ozan · Chairman
Board Restructured
Built governance infrastructure from the ground up as Chairman
Designed and implemented board-level governance processes — committee structures,
reporting cadences, and decision frameworks — enabling the company to operate with institutional
discipline at scale.
↳ Governance gaps creating execution bottlenecks at leadership level
Compliance · Ozan · Fintech · 2022–2024
Ozan · COO
100% Audit Pass Rate
Clean sweeps across Visa, Mastercard, TCMB, and MASAK audits
Led the company through multiple major regulatory audits simultaneously — passing
every one cleanly, converting compliance from a perceived liability into a competitive institutional moat.
↳ Regulatory uncertainty threatening operational continuity and partner relationships
Token Launch · Bitci · Cryptocurrency · 2021
Bitci · CMO / Acting COO
€15M in 19 Minutes
Brazil National Team Fan Token — the fastest raise ever recorded
Designed, positioned, and executed the token offering end-to-end. Closed €15M in
19 minutes flat — at the time the fastest fan token raise in history. Not an accident: a
repeatable system executed with precision.
Business problem solved: How do you monetise a global fanbase instantly, without diluting equity, at zero reliance on traditional capital markets?
Capital Activation · Bitci · Cryptocurrency · 2021
Bitci · CMO
€12.5M in 4 Hours
Spain National Team Fan Token — proving the model scales globally
Back-to-back mega raises aren't luck — they're system design. Repeated the playbook
across geographies and sports leagues, proving repeatable demand spikes at global scale.
↳ Engineered a framework to create repeatable demand spikes across markets
Token Programme · Bitci · Cryptocurrency · 2021
Bitci · CMO
€55M+ Total Raised
Multi-federation fan token programme — scalable across 6+ sports organisations
Extended the fan token framework beyond individual raises into a structured programme
across multiple federations and sports, creating a repeatable commercial model in crypto.
↳ Absence of a scalable, compliant commercial model in the fan token category
Operations · Bitci · Cryptocurrency · 2021
Bitci · Acting COO
Operational Overhaul
Stepped into Acting COO role mid-scale — rebuilt operational infrastructure under pressure
With the company scaling rapidly, assumed COO responsibilities to impose process discipline,
team structure, and reporting rigour while maintaining commercial momentum.
↳ Hypergrowth outpacing operational capacity — classic scale trap
Product Launch · InGame Group · Gaming · 2020
InGame · Marketing Director
#1 App Store (All Platforms)
Zula Mobile — top of every major chart within 24 hours of launch
Most product launches fade inside a week. Zula Mobile hit #1 across every major app
store chart within its first day — the result of a precision go-to-market built and executed months before launch.
Business problem solved: Product launches with no commercial momentum or distribution leverage — solved with months of coordinated pre-launch infrastructure.
User Growth · InGame Group · Gaming · 2019–2020
InGame · Marketing Director
35M+ Total Users
Built Zula into one of Turkey's most played games — 35M registered users
Scaled user acquisition and retention programmes across Zula's PC and mobile platforms,
combining performance marketing with community-building to create sustainable DAU growth.
↳ User growth plateau — broke through with cross-platform acquisition strategy
Business Development · InGame · Gaming · 2019
InGame · BD Director
Strategic Partnerships
Closed multi-brand sponsorship and distribution partnerships to fuel Zula growth
Structured commercial deals with FMCG brands, telcos, and gaming periphery companies —
creating non-dilutive revenue streams while expanding Zula's distribution reach.
↳ Over-reliance on paid acquisition — diversified with partnership-driven growth channels
Brand Growth · Pure Agency · Marcom · 2018
Pure · Managing Director
2.8% → 32% Market Share
Huawei Turkey — from negligible to category leader in 18 months
Huawei entered Turkey as an afterthought. Eighteen months later, they owned nearly a third
of the smartphone market — and the campaign took home a Gold Effie Award for marketing effectiveness.
Business problem solved: Brand invisibility in a crowded market costing real sales volume — solved through precision positioning and performance-integrated campaign architecture.
Awards · Pure Agency · Marcom · 2018
Pure · Managing Director
Gold Effie Award
Effie Gold — most rigorous effectiveness award in marketing
The Effie is judged purely on measurable results, not creative executions. Winning Gold
is independent verification that the work actually moved the market — not just the jury.
↳ Marketing spend with no clear attribution to commercial outcome — built and proved direct connection
Agency Growth · Pure Agency · Marcom · 2017–2019
Pure · Managing Director
Revenue & Portfolio Scaled
Grew agency revenue and account portfolio while maintaining margin discipline
As Managing Director, balanced new business development with client retention — scaling
the agency's top-line while protecting profitability through rigorous project and resource management.
↳ Agency growth without margin control — imposed P&L discipline across all accounts
User Growth · Ininal · Fintech · 2016–2017
Ininal · CMO
600K → 1.2M KYC Users
Doubled verified user base — CAC cut in half simultaneously
In a regulated fintech environment where every active user requires full KYC, doubling
the verified user base while simultaneously cutting CAC by 50% changes a company's valuation story entirely.
Business problem solved: High CAC, low LTV, and a compliance burden that stunts growth — solved by redesigning the acquisition funnel end to end.
Revenue Growth · Ininal · Fintech · 2016–2017
Ininal · CMO
4× Merchant Revenue
Merchant revenue quadrupled — on-us transaction volume transformed
Built and executed the merchant acquisition and activation programme that turned
Ininal's merchant network from a feature into a primary revenue driver.
↳ Merchant network underutilised — activated it as a distinct commercial engine
Revenue · Martı · Micromobility · 2020–2021
Martı · VP Growth & Marketing
+20% Incremental Turnover
PSP optimisation unlocked a hidden 20% revenue improvement
Identified and restructured the payment service provider framework — a move that
generated meaningful incremental turnover without additional marketing investment.
↳ Payment infrastructure treated as cost centre — converted it into revenue lever
Growth · Martı · Micromobility · 2020
Martı · VP Growth
City Expansion
Led multi-city growth rollout during COVID — critical moment for scooter economics
Scaled Martı's geographic footprint during a turbulent period, building sustainable unit economics in each new market while adapting to pandemic-era mobility shifts.
↳ Expansion without proven unit economics in new markets — built the model first, then scaled
Brand Building · Samsung · Consumer Electronics · 2009–2014
Samsung · Head of Digital
Negligible → $3B+ Annual Turnover
Built Samsung Turkey's digital presence from nothing — across its peak growth decade
Joined Samsung when it was a footnote in the Turkish market. Five years later, the
brand had become a dominant consumer electronics force with a multi-billion dollar annual turnover.
I led the digital marketing function through the entire arc.
Business problem solved: No digital presence, no brand equity, no consumer preference — built all three simultaneously across Samsung's most consequential growth decade.
Digital Infrastructure · Samsung · Consumer Electronics · 2010–2014
Samsung · Head of Digital
Digital Function Built
Built Samsung Turkey's entire digital marketing capability from zero
Created the team, technology stack, content infrastructure, and performance marketing
frameworks that would power Samsung's digital presence through its explosive Turkish growth phase.
↳ No internal digital capability — greenfield build across talent, tools, and strategy
Efficiency · Philips · Consumer Electronics · 2014–2016
Philips · Digital & CRM Manager
€200K Saved Per Quarter
Restructured digital marketing spend — €200K quarterly budget savings
Identified systematic inefficiencies across digital channels and CRM operations,
implementing a restructured approach that delivered significant savings without sacrificing performance.
↳ Marketing budget allocation based on habit, not performance data — rebuilt on evidence
CRM · Philips · Consumer Electronics · 2014–2016
Philips · CRM Manager
CRM Programme Built
Designed and deployed Philips Turkey's customer relationship management programme
Created the segmentation, communication, and retention infrastructure that transformed
Philips' customer data into a structured commercial asset with measurable LTV impact.
↳ Customer data collected but unused — built the system to activate it commercially
Brand Ambassadors · Ülker · FMCG · 2007–2009
Ülker · PR & Digital Specialist
120 Brand Ambassadors
Built Ülker's brand ambassador network — 120 advocates across key markets
Designed and executed Ülker's first structured brand ambassador programme — identifying,
recruiting, and activating 120 representatives across target demographic segments. An early lesson in
scalable word-of-mouth as a commercial system.
↳ No structured approach to community-driven brand building — built the infrastructure from scratch
Digital · Ülker · FMCG · 2007–2009
Ülker · Digital Specialist
Early Digital Foundation
Among the first digital marketing practitioners at a major Turkish FMCG brand
In 2007, digital marketing in Turkish FMCG was nascent. Built Ülker's early digital
presence, establishing frameworks and instincts that would define the next 17 years of my career.
↳ No digital marketing playbook existed — learned by doing at the frontier of the discipline